Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...

For the first time in more than a decade, Pepsi updated its logo. The new look will roll out in North America in the fall and globally next year. The North American launch comes as the brand ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Early 2023 has seen a flood of brand and product redesigns. We have seen new logos from Pepsi, Nokia and Fanta. Marketing Daily talked with some branding experts who shared their perspective on the ...