All the details on the celebrity-backed brands, buzzy collabs and standout new products making headlines this year.

Now, as a full-time freelance writer and publicist, she has had the opportunity to cover everything from New York Fashion ...

Shyheim Gatewood is building Rich Mindset as more than clothing. It represents growth, focus, and standing out. Each drop is made to inspire confidence and show that anything is possible with the ...

Kai Cenat, one of the best known Twitch streamers and YouTubers, has finally ventured into the world of fashion with his newly founded clothes brand, Vivet. The news about his foray into fashion ...

Every season, the Council of Fashion Designers of America takes a risk on a handful of brands, letting them show for the first time on the official New York Fashion Week calendar. But many of those ...

After all, fashion success is no longer driven by product alone. While strong design and quality still matter, visibility, cultural relevance and brand perception now play an equa ...

Gen Z’s favorite sweatshirt is coming to Target. Parke, the clothing brand known for its logo crewnecks that have flooded high schools and college campuses in recent years, is expanding its reach into ...

A popular fashion retailer built its name promising shoppers a different kind of clothing business, one that is rooted in ...