Brooklyn Councilman Lincoln Restler is pushing new legislation that would require Mr. Softee and other Big Apple ice cream trucks to stop powering their soft-serve machines and freezers with ...

Mister Softee is a spy. He knows things you do not, like which kids on your block love Strawberry Shortcake popsicles, and the most efficient way to navigate the Castle Industrial Park in Secaucus.

It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

LOWELL – For 25 years, Vincent Comtois was known as Mr. Softee to kids growing up in Centralville and Pawtucketville. His ice cream truck criss-crossed the streets of the two neighborhoods, from 1961 ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee driver Rob Braun poses for a photo in the back of his truck at the Mister Softee Headquarters in Runnemede, Monday, Aug. 3, 2020.Get Photo Jim Conway, co-owner, gives a tour of the ...

It’s an early spring afternoon in West Oak Lane, and I’m about to get ice-cream-man lessons from Morad Khalil, a Mister Softee franchisee who’s been pulling cones of soft-serve on the streets of ...