Judging from the panoply of motivational books, speeches, videos, and how-to guides, you'd think that psychology has the surefire answer that can explain the simple basis for our many complex ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Hunger can drive a motivational state that leads an animal to a successful pursuit of a goal—foraging for and finding food. In a highly novel study published in Current Biology, researchers at the ...

Maslow’s hierarchy of needs is a motivational theory that explains how human needs build from basic to complex. It proposes that people must first meet essential physiological and safety needs before ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...

Pat McAfee could feel Nick Saban getting uncomfortable. When ESPN’s College Gameday rolled into Tuscaloosa for Alabama-Texas, McAfee sat next to Saban on set. As McAfee praised the Alabama football’s ...

A major function of leaders is to help inspire and motivate followers to execute the goals of the team or collective. Psychologists have studied motivation for well over a century. As a result, we ...

This article has been excerpted from The Power of Loyalty by Roger L. Brooks, available from Entrepreneur Press. The best way to motivate customer behavior is to provide an incentive or reward for ...