At the start of this year, after YouTube inexplicably decided that I was not, in fact, a proud resident of Argentina, it shunted me off my alarmingly cheap YouTube Premium package back into its ...
With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...
Nobody likes ads. Yet, it’s hard to imagine a world without them. Ads are the reason why we can access many of the most ...
Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...
Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some ...
Voters in the presidential battlegrounds have seen a heavy rotation of presidential campaign ads this month, as their states have been blitzed by tens of millions of dollars in spending by the ...
Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction." Honestly, I thought this update happened last ...
The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...