Ford’s Affordable New EV “Family” Will Start with a Small Electric Pickup Ford is looking to have a “Model T Moment,” according to CEO Jim Farley, as it prepares to roll out a new family of ...

The Ford Motor Company is making a massive change to how it approaches electric vehicle engineering and production. On Monday, the automaker announced plans to invest roughly $5 billion between the ...

Ford aims to compete with cost-efficient Chinese EVs Automaker says new midsize pickup will target $30,000 price Company has scaled back EV goals and delayed launches LOUISVILLE, Aug 11 (Reuters) - ...

Ford announced a new EV manufacturing process and platform aimed at producing more affordable electric vehicles. Ford's new "assembly tree" process is expected to increase efficiency and reduce costs, ...

On August 11, Ford revealed what it called a 'Model T Moment' with the announcement of a very flexible EV platform meant to support several vehicles with a relatively low base price, the first of ...

Ford’s CEO calls its new EV a “Model T moment,” a claim that suggests a revolution in affordability. We analyze if a low-cost, LFP-powered car can truly live up to the legacy of the car that put the ...

Ford Motor Co. CEO Jim Farley announces a new electric vehicle platform and assembly system at the Louisville Assembly Plant on August 11. Less than two weeks after announcing its electric vehicle ...

Ford Motor Co.'s "Model T moment" this summer represents what could be a revolutionary step for a traditional automaker, industry experts said, but it still amounts to playing catch-up with Tesla Inc.