Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to adjust their experience to the medium. In particular, marketers and advertisers alike must ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader ...