Now, Bloomberg reports today, citing “people with knowledge of the matter,” that Microsoft held talks with Apple in 2020 about selling Bing, which would’ve then replaced Google as the ...

Exploratory talks between big-wigs at Apple and Microsoft in 2020 reportedly included discussions of Apple taking on the beleaguered search engine.

Back in 2020, Microsoft considered selling its Bing search engine to Apple, reports Bloomberg. Had the acquisition happened, Bing would have replaced ...

Microsoft Corp. discussed selling its Bing search engine to Apple Inc. around 2020, a deal that would have replaced Google as the default option on the iPhone maker’s devices, according to ...

After losing default search status to Google in 2017, Microsoft discussed selling Bing to Apple in 2020, but talks fizzled out.

Discussions didn't get very far, but Apple met with Microsoft execs in 2020 to talk about acquiring Microsoft's Bing search business and using it to replace Google Search on iPhones.

Microsoft reportedly tried selling Bing to Apple in 2020. However, Apple chose Google as its preferred search engine partner for iPhones, iPads, and other products. The US Department of Justice is ...

According to Google’s filings, Microsoft pitched Apple on making Bing the default search engine in Safari on at least seven different occasions: 2009, 2013, 2015, 2016, 2018, and 2020.

Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser.

Bloomberg notes that executives from Microsoft tried to cut a deal with former Apple Services VP Eddie Cue to buy Bing in 2020. If the deal had ...

Apple and Microsoft met in 2020 about the possibility of a Bing acquisition, according to a new report. But the talks never went anywhere beyond the exploratory stage.