Commercials rarely encourage humans to be the best we can be, to rise to new heights of consciousness and to meld mind, body and soul. Well, Mentos has done just that, with their inspirational guru ...

A Mentos mint commercial called "National Night," urges Singaporeans to "do their civic duty" to help solve the city-state's low birthrate. The viral video reflects a national campaign asking ...

Mentos has introduced a new twist on its iconic cola and Mentos experiment with the launch of the "Mentos Fizzooka", a custom rocket launcher designed for video game Fortnite Creative. The campaign, ...

In a case of user-generated content sparking a real marketing effort, candy maker Perfetti Van Melle is running a promotional contest. It's based on now-famous home videos involving the company's ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.