Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, owned by Kraft Heinz, is rebranding for the first time in its 133-year ...

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Stream ...