The use of the term “mass customization” certainly seems catchy early in the 21st century. Some are using the expression when it really doesn’t apply to the business model that they have adopted. In a ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.

If your buyers want custom, built-to-order products, but you need to make and sell enough at a low price to compete with mass production, mass customization is your middle ground. As customers get ...

Opinions expressed by Entrepreneur contributors are their own. From handcrafted leather shoes to delicate hand-woven linens, the pre-industrialized world allowed the skill of the worker to reflect in ...

What do Mini Cooper, Dell Computers and the music provider Pandora.com have in common? They all give their users a customized buying experience. According to "Cracking the Code of Mass Customization," ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

With more than 2.14 billion people being digital buyers (almost 30% of the world's population) and many companies offering extremely user-friendly shipping processes, our homes have turned into ...

When we think of becoming Lean, in many ways, the ultimate process strategy to accomplish this is what is known as “Mass Customization”. This refers to production in batch sizes of one to meet ...

For more than two decades, mass customization has been the future of manufacturing--and for some manufacturers it probably always will be. On the face of it, mass customization is a remarkably ...