Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...

Digital asset management is the right thing to do for your content and your brand. “Get the balance right” — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making ...

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...