MIAMI--(BUSINESS WIRE)--Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Conversations about effective marketing tend to focus on the latest tools and technologies. Many companies devote their time to evaluating CRM platforms, testing SEO techniques, or predicting the ...

"The 2025 curve bent into a clear K," said Michael Wright, CEO of Taligence. "New grads are fighting for oxygen while the middle - those player-coach types who can still write copy and read a P&L - ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

In five years of writing for various audiences, Uche has learned to simplify career-focused content for ambitious learners regardless of their qualifications. Her work is published in notable ...

Over just a few years, artificial intelligence has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...