When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. I fell in the shower the other day. Not exactly a proud moment. Don’t worry; ...

BAKERSFIELD, CA - “Impressions without a story are just numbers. In produce, numbers alone don’t sell fruit,” Phil Gruszka, ...

Our brains are wired to react to stories and storytelling, explains neuroscientist Ali Jennings. In this, the fifth and final video of the Context Is Everything* series of interviews, Jennings ...

Bucknell’s Division of Marketing & Communications develops and delivers branded content that advances institutional priorities and strategic goals. Our team works collaboratively with students, ...