Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Fractional CMO + Founder of Thrive Marketing Strategies, helps you build a marketing plan + achieve your greatest opportunities for growth. After more than a decade of crafting marketing plans for ...

Can you sell political controversy in a movie during a TV commercial? If your media plan jives with TV networks' qualifications, you can--or if you are a movie distributor looking for controversy in ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...