Developments in digital marketing have progressed so much over the past year, it has given marketers many new opportunities to build brand awareness and engage with their target audiences. There have ...

4PS Marketing, the digital marketing agency, have announced the appointment of Paul Smith as their new operations director. Smith brings with him over 30 years’ experience in the industry and has ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...