Ozempic-maker Novo Nordisk turned to the actors from Apple’s 2000s “Get a Mac” ads to differentiate its GLP-1 medication amid a rising sea of competitors. On January 20, the Danish pharmaceutical ...

Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did for Apple.

In a twist on the “I’m a Mac” ads, this sticker shows a PC playing solitaire while waiting for the Mac to load a witty retort. Or maybe the PC just froze. The 4″ x 2.75″ sticker costs $1.50 and, ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

North American TV ads in which a nerdy PC guy keeps getting trumped by his hip Mac counterpart have been re-shot and re-scripted for the United Kingdom and Japan, both important markets and home to ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...