Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Patrick is a seasoned writer with more than 12 years of experience, specializing in any and all things tech. His work has been featured on platforms like CNET, Yahoo, Xfinity, and many other outlets.

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

E-commerce giant Amazon is expanding its reach in India by acquiring key assets of the popular video streaming service MX Player from Times Internet. It seems that the company is trying to strengthen ...

EXCLUSIVE: Amazon MX Player’s Rise and Fall has become the most-watched show in the Indian streamer’s history. Data provided by the service suggests the Banijay Asia-made reality series has set ...

Amazon has completed its acquisition of certain MX Player assets in India, merging the free streaming app with its own Amazon miniTV service. Last month, Amazon MX Player logged 250 million unique ...

EXCLUSIVE: India looks like it has a new reality TV hit on its hands. The debut of Rise and Fall, Amazon MX Player‘s remake of the Studio Lambert format that played on Channel 4 in the UK, secured an ...

A week after Inc42 exclusively reported about Amazon acquiring MX Player, the ecommerce giant confirmed the development saying it has signed an agreement to purchase some assets of the video streaming ...