"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Taco Bell Rewards keeps loyalty simple, fun and genuinely valuable. We crunched the numbers to see just how much value you ...

Some of the perks that came with “Plus Status” included complimentary flight changes and cancellations, priority check-in, ...

The company's doing a trial run on a loyalty program that includes discounts on brand merch.

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

DraftKings is rolling out a new rewards currency that lets eligible customers use their earnings across several of the company’s products. $1 Crown Cash is equal to $1 in the customer's applicable ...

The distributor and branded fuel retailer reported a 42% increase in site visits among “highly engaged members” after ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...