Add Yahoo as a preferred source to see more of our stories on Google. Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to ...

A number of major brands took time to rethink their logos this year. Most recently, and perhaps most notably, Yahoo introduced a new logo to some considerable backlash and buzz. There seems to be an ...

A long list of brands took their logos in for a makeover in 2013. Some of the changes went almost unnoticed, like the subtle changes to the Facebook logo, while others, like Yahoo’s controversial logo ...

An icon in the shape of a lightning bolt. Impact Link Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes.

An icon in the shape of a lightning bolt. Impact Link When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to ...