Add Yahoo as a preferred source to see more of our stories on Google. COPENHAGEN (Reuters) - Danish brewer Carlsberg said on Thursday it had agreed with Liverpool FC to extend its sponsorship deal ...

Liverpool F.C. has struck a new shirt-sponsor deal to replace Carlsberg, according to the Times. The new sponsor will be unveiled Sept. 18. Standard Chartered has previously been mentioned as a ...

The lager brand, which has sponsored the Reds for 18 years, briefed local agency Uniform to create a "brand experience" at Anfield. Uniform's first work, depicted in the brand film unveiled today, was ...

Liverpool fans the world over are celebrating the football club's English Premier League title, its biggest victory in 30 years. However, with bars only beginning to open up, responsible fans are not ...

Liverpool F.C. "might be considering new sponsors" to replace Carlsberg, according to Ian Ayre, commercial director at the club. The news came at a meeting between Ayre, a candidate to become CEO of ...