I grew up praying to a god in a language I did not understand. In particular, as an observant Conservative Jewish American (that is, “Conservative Jewish, not “conservative, Jewish”), I grew up ...

Shema Yisrael, or the Shema, is the central affirmation of Judaism. The prayer expresses belief in the singularity of God, that is, in God's oneness and incomparability. Though this opening verse is ...

“Hear, O Israel, the Lord is our G-d, the Lord is one.” These words are the supreme testimony of Jewish faith. Each word is worthy of careful study, but it is the first – the verb Shema – that ...

It would be reasonable to assume that a language that contains the verb “to command” must also contain the verb “to obey.” The one implies the other, just as the concept of a question implies the ...

Fundamental to any repositioning of a brand is the need to do extensive research and listen to all constituencies and audiences. Often, it is most important to focus on the core users—in our case, us ...

The Shema is the most important six-word liturgical formula in Judaism–“Hear o Israel, the Lord is our God, the Lord is One,” runs the usual English translation. But when translating into American ...