LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

In 1998, the LEGO game changed forever. That was the year that Lucasfilm and The LEGO Group first reached a licensing agreement that would see the production of a toy line based on the movies in the ...

LEGO has launched a huge wave of new sets for August 2024, and it includes plenty of new items for Star Wars fans. Some of the most interesting are inspired by the LEGO Star Wars: Rebuild the Galaxy ...

This is one of the new LEGO Star Wars sets for May the fourth. The largest iteration of Jango Fett's Starship to date, this vessel (better known to Star Wars diehards as Slave I), can be posed either ...

LEGO and Star Wars are unleashing The Empire's war fleet with a brand-new Imperial Star Destroyer. First seen in 1977's Star Wars: A New Hope, the Imperial Star Destroyer was the ultimate weapon of ...

In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...