The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.

Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star Wars, to name a few), the 93-year-old Danish toymaker offered its ...

Gotta build ’em all! On Monday, The LEGO Group and The Pokémon Company revealed they’ve joined forces to create the […] ...

The Lego Group, Denmark, has joined the How2Recycle initiative, providing U.S. consumers with guidance and encouragement to responsibly recycle their Lego packaging. The first Lego boxes with ...

CHESTER ­— Have you driven past The LEGO Group Project in Meadowville Technology Park lately? You can't miss the newly-installed, temporary Visitor Center. Visible ...

The appointment marks the culmination of a hunt which has taken the better part of the year as Lego Group seeks to reinvent its product offering and positioning to better its traction with advertisers ...

LEGO Group has announced plans to bring development of its video game efforts in-house, having previously collaborated with a number of third-party studios for decades now. Speaking with the Financial ...

The LEGO Group, makers of the beloved building toy, will be moving hundreds of jobs into Boston in the coming years. The company announced plans on Tuesday to relocate its head office for the Americas ...

Lego has begun a global review of its media buying and planning arrangements. The Danish-headquartered toy bricks giant has worked with Initiative since 2017 and spends about $415 million on media ...

The LEGO Group’s legal team reveals the strategy that went into arguing its products should be protected as artistic works, in order to succeed against copycats in China. Register for free to receive ...

The Lego Group CEO Niels B. Christiansen Courtesy The Lego Group Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star ...

The new homeware collection includes stackable desk drawers and picture frames. Here’s why Lego is swapping plastic for plants Lego has been searching for a sustainable alternative to plastic since ...