What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

Courtesy of W. W. Norton & Company, Inc. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that José Antonio de Cuervo was an actual person. In part, that’s because ...

LINCOLN, Neb. (Flatwater Free Press) - Forgive imbibers of tequila, that most versatile Mexican distilled beverage, for not knowing it rose to prominence amid revolutionary fervor. Or that the ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...