DENIM jeans should never be in the pile of laundry waiting to be thrown into the washing machine. Levi Strauss CEO Charles Bergh admits he hasn’t washed his favourite pair of jeans in 10 years.

AH, DENIM. It’s one of the most versatile, ubiquitous fabrics. It’s also one of the most misunderstood and mistreated. Our denim jeans are with us through some of life’s messiest situations. From ...

Among denim lovers, the question of if, how, and how often you should wash your jeans is controversial. Levi Strauss CEO Chip Bergh has said that jeans should be kept out of the washing machine, and ...

Watch the video above of Beyonce stripping down to her underwear as she recreates the classic Levi’s launderette advert DENIM jeans should never be in the pile of laundry waiting to be thrown into the ...