Influencers don’t need to replace entertainment journalists. They can exist alongside them. Creators make celebrity culture feel fun and accessible. Journalists make it make sense. We shouldn’t have ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Social media influencers and content creators face complex tax rules, including self-employment taxes and reporting "freebies ...

Nothing screams "real job" like having to pay taxes, which is how Instagrammers, TikTokers, YouTubers and other social media influencers know they’re the real deal. Social media content creators, like ...

Anyone can post a restaurant review on Instagram or TikTok, and many self-appointed critics have built audiences of hundreds ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

In a world where social media influencers hold significant sway over public opinion, a recent study by UNESCO has raised alarming concerns about the prevalence of misinformation among these digital ...

Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy ...

Pro-Trump influencers and surrogates are flooding social media with resources encouraging supporters to get out the vote in the final days of the 2024 presidential election. “Patriots, I’m partnering ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

Developers and property managers are revamping their marketing techniques with a new generation of ambassadors. Influencers are making a splash in multifamily, with more and more companies looking to ...

Being a celebrity used to just mean an influencer tried to make their life seem as desireable as possible. Now it’s starting to also mean having standards thare far from normal. Photo by Influencers ...