When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

For years, influencer marketing focused on awareness. Campaign reports highlighted reach, impressions and engagement, which justified spending while social platforms offered broad organic distribution ...

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships, with 92% of brands intending to increase their ...

No. 59 Oregon men’s tennis (14-8, 5-6 Big Ten) snapped a five-match losing streak in a 4-2 victory over the Penn State Nittany Lions (16-11,... With a six-match losing streak looming over their heads, ...

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...