The brand has expanded its product line to include casual wear, fusion wear, and accessories over the years, and it now has ...

Discover how social media influencers are revolutionizing the saree, turning it into the hottest fashion trend. Learn how ...

The saree has long been admired, but as fashion evolves the art of draping is at risk of fading away. Here's how influencers ...

The memories of the unprecedented heatwave in India this year will never fade for 19-year-old Aakash Kumar, whose father died ...

In recent months, though, the industry has been fraying at the seams. A months-long crackdown on student-led protests, which ...

The owner of India’s largest clothing exporter has paid £21m for a home in Notting Hill in one of the UK’s biggest residential property deals this year. Harish Ahuja, owner and managing ...

Even as quick commerce companies have begun delivering clothes in 10 minutes, they have made traditional e-commerce firms sit ...

Try new foods, watch cultural entertainment and immerse yourself in new experiences at the annual festival’s 10th celebration ...

Before the dance can begin, dancers need to be wearing the right clothes. The style has been passed down for generations, and normally includes traditional Indian clothes like saris or lenghas ...

India's most well-known clothing retailer ... contracting villagers to make traditional rugs. Rejects were sold to well-to-do Indians from a warehouse in Delhi. The first store opened in Delhi ...

A lot of our traditional clothing, we had to fight to keep. My work is a mixture of our cultural clothing and today’s modern clothing. We are finding ways to represent who we are while living in ...

And the information technology sector, a primary driver of Indian growth, is also responsible for pushing centuries-old traditional trades to extinction. The changes force me to reacquaint myself ...