You’ve probably seen Il Makiage’s viral 'Woke Up Like This' foundation popping up on Instagram and TikTok, promising flawless coverage, a perfect shade match (thanks to an online quiz, no less), and a ...

Finding the perfect shade match in a foundation can feel somewhat impossible, but one viral quiz claims it can solve that problem without seeing your face. Here’s what happened when we tried it. This ...

We may receive a portion of sales if you purchase a product through a link in this article. With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, ...

Add Yahoo as a preferred source to see more of our stories on Google. (Note that the brand’s tagline is “Makeup for Maximalists,” so if full coverage and a matte finish are not your cup of tea, you’ll ...

Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that feels lightweight on your face and has a natural, matte finish. The ...

Last week Il Makiage debuted "a foundation-matching quiz (with a proprietary algorithm) and a try-before-you-buy program," reports Glossy. "Moving forward, the brand plans to expand both the algorithm ...

For a while now I’ve been haunted by TikToks of people testing out a base foundation by Il Makiage that claims to perfectly match skin tones from nothing but an online quiz. It’s got something ...

With online beauty sales booming, it’s clear that we’ve learned to love buying makeup via our phones, rather than heading into a store (remember those?). But while it might be easy to add a favourite ...

Add Yahoo as a preferred source to see more of our stories on Google. Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that ...