Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the LLM-powered Alexa+ with Rufus' product expertise. Like Rufus, Alexa for Shopping is ...

Amazon has announced a new shopping experience powered by Alexa, which it officially calls “Alexa for Shopping.” The company is merging Rufus with Alexa+ to let its AI assistants remember your habits, ...

Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced Wednesday “Alexa for Shopping,” its new personalized AI shopping assistant, powered ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Amazon’s Alexa+ has received a new update with numerous added features. The assistant now supports the price tracking feature. It can place an order on behalf of the user. The essential shopping ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Alexa+ , Amazon's next generation personal assistant, is ...

The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace. Amazon is moving its ...

Shoppers can now check price history on multiple items at once, easily compare products, and even avoid fake “sale” prices without leaving Amazon. Price alerts can help curb impulse buying as users ...