For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

Hawk-Eye's vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports ...

The NFL is modernizing how first downs are measured during games. Starting in the 2025 season, the league will replace the traditional chain measurement with Hawk-Eye virtual technology to determine ...

The Detroit Lions will no longer have to complain to referees about a questionable ball placement, since technology is coming to the rescue. The NFL and Sony’s Hawk-Eye announced a partnership Tuesday ...

The NFL will use Sony’s Hawk-Eye technology to measure first downs in games. The league made the announcement on Tuesday and said the Hawk-Eye technology will be used starting this fall. The chain ...

The NFL announced this week that it will use a high-tech system of cameras in the upcoming season to track the ball down the field and determine whether a team gets a first down. Sony's Hawk-Eye ...

The SEC will utilize “Hawk-Eye” technology as the basis for its video review system in baseball and softball beginning with the 2025 conference seasons, the league office announced Tuesday. Hawk-Eye’s ...