Hasbro launched Blooms by Play-Doh on July 9, the brand’s first product line aimed specifically at grown-ups. Instead of ...

The first products in Hasbro’s "KPop Demon Hunters" line are here to entertain fans of Netflix’s animated movie musical ...

Hasbro takes another shot at introducing Play-Doh for adults - The company said the imagination Play-Doh inspires doesn’t ...

The toy company is recruiting an army of influencers to introduce the squishy stuff’s new Blooms line, five years after an ...

Research shows one in seven adults globally engage in arts and crafts to unwind, inspiring the Blooms collection.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, 2025) to reveal an extraordinary lineup ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure that ...

From left, Keegan-Michael Key, Chris Hemsworth and Brian Tyree Henry at a fan screening of "Transformers One" on the Paramount lot. Phillip Faraone/Getty Images for Paramount Pictures Despite toymaker ...

Doh, a Play-Doh line for adults. The products mark the company’s entry into adult crafting and home decor, according to a ...

Mattel and Hasbro decreased guidance for the end of the year as toy sales continue to drop during the third quarter. The lowered guidance comes before the holiday season, where softened results could ...

Alan G. Hassenfeld, a renowned philanthropist and former CEO of iconic toy company Hasbro Inc., the maker of G.I. Joe and Play-Doh, has died. He was 76, according to the toy company. Hasbro, the ...

"Receiving this TOTY win for Transformers is an incredible honor,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “After celebrating 40 years of the franchise in ...