A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its advertising business, calling the technology an “expansionary moment” for the internet.

Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing.

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A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands continue optimizing for Google's algorithms, 44% of consumers in a McKinsey survey now say AI-powered search is their primary and preferred source of insight, topping traditional search engines.

Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some concern for folks who were relying on commodity content that is widely available.

Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm looking for. Google has become useless because of this,

After ChatGPT took some of its search traffic, Alphabet rebounded by introducing AI Overviews and AI Mode. Alphabet's Gemini 3 is considered a leading LLM. Management will increase the tech giant's capital expenditures in 2026.

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google,