With its fresh products, Freshpet is well positioned to capitalize on continued growing pet ownership along with humanization trends by expanding its store footprint and growing its sales-per-store.

A focus on fresh pet food limits the addressable market. Less than 20% of the US dog food market is wet food, much of which is shelf-stable options that don’t require refrigeration.

One couple says two of their beloved dogs died shortly after eating Freshpet dog food. The exact causes of the dogs' deaths remain unclear. Freshpet is calling the claims "misinformation." LOS ...