Ford Motor Co. is planning to launch five new models priced under $40,000 by the end of the decade in a gambit to offer more affordable vehicles as the average cost of new cars tops $50,000 in the US.

Ford is taking a direct swing at sticker shock in American showrooms, rolling out an […] ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

After Ford ended production of the Escape compact crossover and its upscale version, the Lincoln Corsair, at Louisville ...

Ford Motor Company logged far more recalls in 2025 than any other automaker, according to federal safety data, eclipsing a decade-old industry record and underscoring ongoing quality issues affecting ...

For the first time, the top 10 cars on Consumer Reports' annual list of best new vehicles also include electric or hybrid ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...