Folgers is trying to be cool. As the biggest seller of ground coffee in U.S. stores, the brand has had to confront a painful realization. It is not so hot on the reputation front. NPR's Alina Selyukh ...

The comforting gurgle of his auto-drip coffee maker is one of the first sounds Luke Simmons hears in the morning. He pours himself a steaming cup, black coffee, his first of several, and describes the ...

The $80 Pie Only a Former McKinsey Consultant Could Dream Up Lena Kristy’s Jamagansett has disturbed the competitive world of bougie baked goods.

Folgers wants America to get up, smell the coffee, and seize the day, as it reworks its famous jingle into a medley of famous tracks about waking up. Aware that the legacy of what was once the most ...

Like a hot cup of coffee in a mid-afternoon slump, Folgers is hoping that a fresh dose of branding will bring a burst of energy to its public image. The 172-year-old coffee brand is pushing back ...

J.M. Smucker coffee brand Folgers is reimagining its jingle for new generations in audio-centric creative intended to change the way consumers think about waking up in the mornings, according to ...

Despite appearances, not everyone heads to Starbucks for their morning caffeine fix. For well over 150 years, Folgers has been delivering ground, whole-bean, instant, and home-brew coffees to millions ...

Add Yahoo as a preferred source to see more of our stories on Google. The best part of waking up is Folgers in your cup, and the best part of finishing off a container of Folgers coffee might just be ...

It was going to be a long night on the Appalachian Trail. We were more than 2,000 miles into the 2,200-mile affair, a fraction of Maine’s 282-mile section away from its towering end. My little trail ...