However, with all the power Facebook provides through its advertising, things can get confusing for those who are not that familiar with the system and all the features, including tracking pixels.

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.

Mozilla partners with tech pub The Markup to gather more information about how Facebook uses tracking pixels to follow people around the web.

Since then, Facebook has introduced its own tracking alternative to cookies: Facebook's tracking conversion pixel. The 1x1 pixel is an invisible .gif that tracks users as they go anywhere, and ...

Facebook watches your teens online as they prep for college. How a Meta pixel pulls it off The pixel is on dozens of popular websites targeting kids from kindergarten to college, including some ...

What is the Facebook Pixel Code? Facebook pixel is a Facebook-generated tracking code that has to be installed on your website if you use Facebook to market your business. You can have a website ...

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the ...

More than 50 percent of US lawmakers use Facebook tracking technology known as a pixel—including some of Facebook's biggest critics.

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we've just discovered and confirmed with Facebook that it has been privately offering a ...