It's not easy to sell a technical feature in an emotive TV spot. But Etsy is breaking new ground with its latest work in the "For the Life You're Making" campaign. Like previous spots in this effort, ...

The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of ...

Etsy is shining a spotlight on connection and the small moments that make a person feel understood with the launch of its 2025 holiday campaign, per a company blog post. Key to the effort are three TV ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago By ...

Etsy wants people to know that finding the right gift – that special something for a hard-to-please someone – is easier than they think, no matter how little time they have. New ads feature a pair of ...

Etsy is marketing itself as go-to shopping destination for unique gifts. The marketplace said gifts continue to grow its share of overall gross merchandise sales. For the 2024 holiday season, Etsy is ...

More than 14,000 vendors from the popular craft commerce website Etsy are striking this week, protesting the company’s new increase in transaction fees. Sellers claim the hike is nothing more than an ...

During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this marketplace for makers has faced increasing competition from other retailers, ...

With the exception, perhaps, of secondhand and digital-only sellers, pretty much no one with a storefront on Etsy feels good about the US tariff situation. But Etsy itself might be able to fall back ...