Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Define who you’re talking to (and why it matters). Create an irresistible lead magnet and optimize your signup experience. Launch a welcome series that converts Drive targeted traffic to fuel growth, ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Pulling in names for your email list is no small task. But there are many ways to go about it. First, never buy a list: It hurts your email deliverability. Instead, use pop-ups, social media ...

The best way to grow an email list is organically. Here are six ways to achieve that, including having the proper automation tools, magnifying your offer and creating a special culture for subscribers ...

Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question. Should you email inactive subscribers who haven’t opened or ...