A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

Email newsletters are all the rage these days—and much of their appeal revolves around the way they’re delivered. You know the drill, right? Unlike traditional online news sources, where it’s up to ...

Marketing and other industry pundits have been preaching that email is dead for ages. However, there is no method that better maintains customer engagement and brand loyalty than this so-called ...

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing -- like the use of Instagram hashtags, ...

Let’s be honest: There’s nothing cutting edge about email newsletters. And yet, when it comes to reaching customers this classic tactic doesn’t just work–it works really well. How can that be? Well, ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...