With Christmas right around the corner, it's time to start thinking about important seasonal topics, such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings ...

When most parents think about the Elf on the Shelf tradition, they picture Scout Elf. A Scout Elf is Santa's official helper who visits a family's home during the Christmas season and reports back to ...

There are many traditions, such as the arrival of the Rockefeller Christmas tree, that mean the holidays are upon us. However, not a single one is as significant as the return of the Scout Elf. That’s ...

ELF's growth profile is shifting as skincare, Rhode and international expansion gain scale, but softer core demand and cost pressures cloud visibility.

Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

The beginning of the movie seems to make a reference to a popular cookie company. When Papa Elf narrates the beginning of the movie, he lists the jobs that are available to elves. He mentions making ...

One of the most revered Christmas movies of the past two decades, Elf stars Will Ferrell as a human raised among elves who ventures from the North Pole to New York City on a quest to reconnect with ...