For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

Remember the first time your kids spotted their Elf on the Shelf doing something silly beside the Christmas tree? That ...

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

Santa Claus is coming to town — but not before his elves make a guest appearance. Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...