Debates about variable pricing movement in professional sports, in which single tickets to some "premium" games are sold at a higher cost to the fan than other less-desirable games, inevitably lead to ...

One reason fans love to watch football is to see players showcase their jaw-dropping skills on the field. Coaches also search for players who are dynamic and versatile and try to bring them to their ...

CORRECTION: A previous version of this story inaccurately described how tickets for Lady Gaga’s Mayhem Ball tour were priced. When news broke that tickets for Ariana Grande’s “Eternal Sunshine” tour ...

Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports More than half surveyed want AI-driven sports commentary and insights for past, current and ...

After angering Lionel Messi and Inter Miami fans in the United States last season and Oasis fans in England this week, dynamic pricing, one of America’s worst innovations, has entered the world of ...