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Kia will launch the Drive Wise sub-brand at CES as a way to market its advanced assistance features going forward. The company’s ultimate goal is to produce a fully autonomous vehicle by 2030. Kia ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

It’s getting perilously difficult to find a major automaker that isn’t funneling cash into autonomous research; the latest is Kia, which pulled the wraps off its “Drive Wise” brand at CES today. Drive ...

So far, autonomous car research has been the domain of the luxury automakers but we’re starting to see more mainstream brands embrace the technology as the realization grows that fully self-driving ...

A federal district court in California has refused to enjoin an automobile manufacturer's use of its “Drive Wise” trademark, finding that an insurance company had not shown that “Drive Wise” infringed ...

If there were a theme to this year’s automotive-related CES news, “autonomous driving technology” would certainly headline. Not to be left out, Kia has announced an all-new sub-brand focused entirely ...