Even though Texas vs. Oklahoma State was supposed to be the big draw, the main event of the 2023 Big 12 Championship Game turned out to be the Dr. Pepper Challenge during halftime. The two students, ...

College football conference championship weekend has arrived. On Saturday, eight of college football's top teams will fight for four automatic bids to the College Football Playoff. But a conference ...

IMAGE DISTRIBUTED FOR DR PEPPER - SVP Brand Marketing Derek Dabrowski poses with Francis and Alex with their winning checks participation in the Dr Pepper Tuition Challenge at the Big ...

The Dr. Pepper challenge during Saturday's Big 12 championship game featured an instant classic, as two college students duked it out for the $100,000 tuition prize. Since Texas was clobbering ...

The Dr. Pepper Challenge is a weirdly beloved college football institution. At halftime of the biggest postseason games of the year, two college students will attempt to throw footballs into holes in ...

The Dr Pepper Tuition Giveaway went viral on Saturday for more than one reason. The final one, which took place at halftime during the ACC Championship between Clemson and SMU, sparked some ...

During halftime of the Pac-12 Conference Championship Game between Washington and Oregon, Dr. Pepper hosted a throwing competition with the winner receiving $100,000 in tuition money. And while that’s ...

The Dallas Mavericks and Dr Pepper are combining forces to bring the ultimate fan experience in the form of a contest titled "Dr. Pepper Sixth Man" challenge. Do you want to feel the rush of hearing ...

A "stunning" ESPN sideline reporter had everyone's attention during the Dr. Pepper Halftime Challenge. Ashley ShahAhmadi has ...