For years, B2B companies relied heavily on search engines like Google as a primary gateway to discovery. The strategy was clear: write quality content, optimize keywords, climb the rankings and let ...
Guy Ulmer leads platform partnerships at Plarium, which is part of the Modern Times Group. Plarium develops and publishes mobile, browser, and PC games such as Raid: Shadow Legends and Stormfall: Saga ...
Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...
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