Healthcare professionals aren’t immune to societal shifts toward gathering information from artificial intelligence tools, social media and streaming content, opening up new opportunities for health ...

The pharmaceutical industry is in a constant state of evolution, driven by technological advancements, shifting consumer behaviors, and a complex regulatory landscape. To stay ahead of the curve, ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...

The digital marketing landscape is rapidly changing, as is the creative use of tools and mediums required for successful digital marketing campaigns. This is particularly true in the heavily regulated ...

It’s fall, which means summer is over and healthcare conferences are back. One of the first to usher in the season is Digital Pharma East (DPE), which will be held in Philadelphia from September 9 ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in healthcare marketing technology, today announced the launch of its HCP Pro suite of innovations at the Digital Pharma East conference. This new offering, ...

Solstice, the AI-native marketing agency accelerating pharma commercialization, today announced it has raised $21 million in Series A funding led by Transformation Capital with participation from ...

Tariff-driven reshoring and trade volatility are forcing network redesign, with disproportionate shortage risk for generics; ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...

The rise of AI has powered a wave of interest in digital innovation within pharma. But to have a lasting impact, AI — like any innovation in digital health — must be able to deliver value by being ...

Morning Hubsters. John R Fischer here with the US Wire from the New York newsroom. Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of ...

Pfizer’s recently departed chief marketing officer was among the latest in a long line of C-level execs hired by pharma from the consumer world. Others previously held the title of chief digital ...