Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

As a business development leader, you constantly seek ways to grow and scale your business. Exponential growth may seem like an elusive goal, but with the right strategies in place, it is achievable.

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value to a client's daily lifestyle. Your ...

Develop a clear tagline, value proposition and differentiator statements, and reap the benefits of a powerful brand pitch that unifies your sales and marketing teams, accelerates sales cycles and ...

Savvy BtoB buyers are conducting their own research on vendors and solution providers without the help of salespeople. This challenges organizations to clearly and immediately demonstrate value by ...