Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as surveillance pricing. Delta president, Glen Hauenstein told investors earlier ...

Delta Air Lines is preparing a major change to how it sells business- and first-class tickets, which could result in more ...

In the latest sign frivolous and irritating use of AI, US airline Delta is looking to harness the tech to set prices for each individual customer, instead of just listing what they actually cost. As ...

The Atlanta-based carrier said it "always" complies with regulations. Airfare prices are traditionally dynamic due to an array of variable external factors from seasonal demand and jet fuel prices to ...

Have you ever thought that maybe AI can be used to set prices, be it for flights or generally in business? Well, as much as Delta and other organisations are refusing, in the end, it could all come to ...

"There's just more we can offer the customer based on what they're willing to pay," Delta's EVP, Joe Esposito, said.

WASHINGTON (Reuters) -Delta Air Lines said Friday it will not use artificial intelligence to set personalized ticket prices for passengers after facing sharp criticism from U.S. lawmakers. Last week, ...

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket ...